FLOS

For Flos, since 1960 design research continues, transforms and is increasingly integrated with industrial programming and the creation of cultural values, both through products and media, from the press to social: then the decision to replace the classic printed catalogues with the magazine Flos Stories and, for the target contract and b2b, to publish the annual book Flos Experiences: without renouncing to participate in the great tradition of fairs like Euroluce in Milan, renewed after the pandemic to perform its important commercial and “business entertainement” function. In line with this program of creative reorganization of production and communication is also the appointment of Barbara Corti as Chief Creative Officer, in charge of jointly developing the creative strategy of design for all Flos divisions, and the content creation program through all media. Among the goals of this original approach are the best coherence between ideas and achievements, as well as bringing to the center of the product development the role of the designers, who in the Creative & Design Team have all the support and facilities to bring to reality more and more avant-garde design, in tune with the sophisticated needs of lighting. Thus artificial light and its equipment become the great environment of a well-lived daily human life, preserved and renewed under the guidance of the spirit of Flos design.